PRIVACY & COOKIE POLICY

At Muck Boot EU, we promise to tell you how we use your data and we will ensure that your data is securely collected and stored. You can update and manage your preferences at any time by emailing info@muckbootcompany.de.

We are located here:

Muck Boots Company EU
Ancienne Maison J Dubois Fils,
Rue Du Travail 1,
1400 Nijvel,
Belgium

We need to retain some information about you, such as name, email address, and telephone number, so that we can process orders. We also need to share data with our trusted partners so that we can arrange deliveries for the products we offer. However, you can be assured that your data is protected by strict procedures enforced by us.

If you choose to receive email marketing from Muck Boot EU, we can keep you informed about the latest special offers from our brands, as well as all new releases. If you no longer wish to receive marketing from us, please send an email to info@muckbootcompany.de with the subject line "Unsubscribe". Alternatively, you can unsubscribe from the newsletter using the "Unsubscribe" button in the footer of each of our email messages.

We have provided you with this Privacy Policy so that you know exactly what type of personal data we collect, how it is processed, to whom it may be disclosed, and how you can access and maintain control over the data you have provided to us. By visiting any part of our website (the "Website"), you also agree to the policies and practices described in this Privacy Policy and our Websites' Terms of Use, which are incorporated into this policy by reference.

SECURITY - PROTECTING YOUR PERSONAL DATA

We are committed to taking appropriate technical and organisational measures to protect your personal data from unauthorised or unlawful processing, accidental loss or accidental destruction or damage of your personal data. This includes restricting access to, maintaining the accuracy of, and training in securing personal data. These safeguards are designed to protect against loss, misuse, and unauthorised access, unauthorised disclosure, alteration, and destruction of personal data, but they are not a guarantee.

Information from our website is securely transmitted over the internet to our web server, using encryption (https://) to protect personal information and credit card data. The information you provide is securely stored on our premises using appropriate technical and organisational measures.

PERSONAL INFORMATION WE USE

Information we may collect includes: name, email address, postal address, phone number, billing and credit card information, clothing and shoe size (if an order is placed). This information is collected when you register on our website, place an order, use a mobile application, or participate in sweepstakes, contests, promotions, or surveys. We retain this information for as long as we need it to fulfil our obligations or comply with the law.

We may need to contact you by email, phone, or via an in-app notification in connection with an order, inquiries, complaints, or regarding delivery or the process. This communication is not intended for marketing purposes, and you will continue to receive it even if you opt out of marketing communications.

If you make an inquiry, we may need your email address, phone number, and additional information to respond to you accurately. We do not share this information with anyone who does not have a lawful or legitimate purpose to view it.

To inform you about the latest offers or new releases that might interest you, we may send you marketing communications if you have agreed to receive them. Additionally, we may combine your preferences with information we have received from our business partners to provide you with a more personalized marketing experience. You can change these preferences at any time by emailing info@muckbootcompany.eu.

COOKIES AND TRACKING 

To make your shopping experience more efficient, convenient, and personal, and to analyze how visitors use our website, we may use cookies, web beacons, and tracking software. We automatically collect some technical information from you when you visit our website: IP address, browser type, demographic data, interests, location, and the pages you visit. This information is used to help us develop and design the layout of the website so that we can improve visitors' experience.

Cookies are small pieces of information stored by your browser on your computer's hard drive. Cookies are not required for you to browse our website, but they are necessary to add items to your shopping cart and to place an order. You can delete cookies if you wish; while certain cookies are necessary for displaying and navigating our website and mobile application, most functions are accessible even without cookies.

The "Help" section of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of our website's features, and we recommend that you leave them turned on. By using the website, you consent to our use of cookies. To learn more about cookies and how they are used, please visit the "Help" section of your internet browser.

SHARING YOUR INFORMATION

Your personal data may be shared with other affiliated companies subject to the privacy policies of this policy. It may also be disclosed to a third party who acquires us, a member of our group, or all or part of our assets.

We may disclose your personal data if required by law, which Muck Boots EU may be subject to, and to enforce or apply our terms of use and other agreements, or to protect our rights, property, safety, or other interests such as those of our parent company, our subsidiaries, and shareholders, or others. In addition, your information may be shared with our fraud review partners to prevent and detect fraudulent transactions.

We may also share some of your personal data with third parties or receive your personal data from third parties:

  • Delivery - Courier services for delivering your order.
  • Suppliers who provide services to support our business.
  • Credit and debit card payment services.
  • Our partners who offer related products, services, and promotions on our website and organize sweepstakes.

Our website may contain links to third-party websites that are subject to separate privacy policies. Please note that these privacy policies do not apply to such websites, and Muck Boots EU is not responsible for your information collected by third parties through these websites.

ACCESS TO YOUR PERSONAL DATA

We use Google Analytics 4 (GA4) to understand how visitors interact with our website and to optimize our services. In this context, we may collect and process the personal data you voluntarily provide to us. This includes, for example, your name, email address, or other identifying characteristics.
This data may be combined with information automatically collected through cookies and similar technologies. The legal basis for this processing is your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time.
We may share user-provided data with Google Ads for advertising purposes. This includes:

  • Personalized advertising
  • Conversion tracking
  • Remarketing

Google may use this data in conjunction with other information available to the company to deliver relevant ads across its network. Data processing by Google is subject to Google's own privacy policy and terms.
You can manage or withdraw your consent for ad personalization at any time at https://adssettings.google.com.
The collected personal data is used for the following purposes:

  • Website usage measurement and analysis
  • User experience optimization
  • Delivery of personalized advertising
  • Improvement of marketing strategies.

Under the GDPR, we rely on the following legal bases for processing:

  • Consent for the use of cookies and the collection of analytics/advertising data.
  • Legitimate interest, where applicable (e.g., basic analytics for service improvement), provided your data rights do not override.

If you are located in the European Economic Area (EEA), you have the following rights under the GDPR:

  • Right of access – to request copies of your personal data
  • Right to rectification – to correct inaccurate or incomplete data
  • Right to erasure – to correct inaccurate or incomplete data
  • Right to restriction of processing – under certain conditions
  • Right to data portability
  • Right to object – to processing (including profiling and direct marketing)
  • Right to withdraw consent – at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

If you wish to exercise any of these rights or discuss further details, please email us at info@muckbootcompany.eu. You may be asked to provide proof of identity so that we can fulfill your request.

We use cookies and similar technologies to collect and store data. When you first visit our website, you will see a cookie consent banner where you can accept or manage your preferences. You can also change your consent at any time through your browser settings.

ONLINE PRIVACY FOR CHILDREN

Our website is a general audience website and should only be used by individuals over the age of 13. We are concerned about the safety of children using the internet and will never knowingly request personally identifiable information from anyone under the age of 13. If the parent or guardian of a child under 13 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact our customer service center and request that this personally identifiable information be deleted from our files. If we otherwise become aware that we have personal data about a child under 13 in our files, we will delete that personal data from our existing files so that it is not in retrievable form.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to change our privacy policy as our business changes. Should our policies change in the future, we will post updated privacy policies on our website. You can tell if these policies have changed by checking the revision date at the bottom of these policies. If you wish to have a permanent record of this privacy policy, please print a copy.

Remember - this is your data. We are responsible for protecting it ethically and securely and may only use it for the purpose for which it was provided to us. Help us help you and contact us if you believe we have done something wrong so we can correct it.

CONTACT

For any questions or comments regarding the information outlined in these policies, please contact: info@muckbootcompany.de

 Last updated: 19/06/2025